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Authentic K-beauty, sourced in Korea every week

Authenticity

Where our products come from, and how you can check them yourself.

Last updated 27 Oct 2026

Where we buy

We buy directly from authorised retailers and brand distributors in Korea. We never buy from marketplaces or resellers.

What we check on arrival

  • The batch code printed on the product matches its box.
  • The Korean label and ingredient list are present.
  • Seals are intact and the expiry date is well ahead.

Check it yourself

Most Korean brands print a batch or lot code on the bottom of the box and the bottle. Many brands let you check it on their website or with apps such as Checkfresh. Product pages show photos of the batch code and Korean label where we have them.